Samples of Me, Ink's marketing communications solutions for a wide range of clients and problems

advertising product value Rane

Mongoose: Arnhem Stadhuis

The engineers at Rane, like many of their counterparts around the world, invented a way to send multiple channels of high-sample rate, high-bit-depth PCM digital audio over Cat 5 cable. Their genius move was to find an unoccupied niche for their invention, rather than going head-to-head with entrenched incumbents like CobraNet, which is owned by the much... More

---

advertising brand identity pro audio product value Rane

Mongoose: Arizona State Memorial Union

Mongoose is yet another way to stream multi-channel PCM digital audio over Cat 5 cable. What makes it unique is the application niche that Rane identified. Instead of competing with CobraNet, Mongoose complements it by handling the edge branches of the network, where CobraNet's eight-channel bundles make it too costly. Mongoose can also be a standalone ... More

---

advertising pro audio product value Rane

Mongoose: Great Wolf Resorts

Rane needed to correctly position its Mongoose digital-audio-over-Cat 5 product. Ultimately, Mongoose could find its largest market as a replacement for more expensive, trouble-prone and labor-intensive analog copper in small-to-medium systems with cable runs of 100 meters or so. But the early adopters are CobraNet users, who need to know that it's a per... More

---

Unless otherwise stated, the entire contents of this website are ©2009 Christian Doering.